Show You Care
The eighth chapter of the book.
You'll learn how to make your emotions appeal to your audiences emotions. If there upset about something you said during you're argument, you agree with them and show them that you feel the same way. And even tho you say you feel the same way as them, you're still able to work your argument in as if you're argument could solve the audiences problems. This chapter is full of total mind manipulation. You basically learn to use certain audience members problems to you're arguments best.