Control the Argument-
The thirteenth chapter of the book. This chapter informs you that just because you appealed to your audiences emotions, you still have to control the argument it's you're argument not their's. My favorite sentence in this chapter would be. "It's time to apply some logos and achieve our own goals. I feel like that sentence is the summary of this chapter. You also learn in this chapter that by using logic in you're arguments it will defiantly help you. By using lots of examples and facts in you're argument, shows that you know what you're talking about. This chapter is full of small details that will help improve your argument.