Open Your Eyes-
The first chapter of the book. What I've gather from this chapter is fairly simple and that's that everything that we consume is a form of manipulation "Good Marketing". TV adds, radio commercials, labeling on products are all forms of persuasion. That persuasion usually leads to some sort of self argument, wether or not you agree with what this person wants to do for our government , or wether or not your going to buy this one of a kind product. What you say during and argument is very important in shaping you're outcome.