Make Them Listen-
The sixth chapter of the book. This chapter is definitely my favorite chapter. In this chapter you'll learn that not only is it important to relate to you're audience, you have to be able to keep they're attention. The author states in this chapter the perfect audience is receptive, attentive, and well disposed to you. You can't have an effective persuasive argument if you can't keep you're audience focused on you. Not only do you learn to keep your audience you learn what to do if you're loosing your audience.